As soon as you crack the lid on the 10ml bottle the smell of breakfast punches you in the nostrils. Burnt toast. Plain and simple. Some people love it, others hate it but it does it for me!
Now onto the vape. I’ve got to say I was suprised by the fruitiness of the jam. It over powers the toast. Usually with this flavour profile it is the other way round and all you can taste is toast. Inhale and exhale flavours are roughly the same, strong, sweet raspberry jam with a lightly toasted toast flavour. For me the balance is just right and has been executed perfectly.